We Make the Future Action (WMTFA) was founded in 2021 and is built on the work of Race Class Narrative Action.

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WMTFA combines strategic communications and coalition building to develop a shared narrative that motivates our base and persuades the middle. Working in partnership with researchers, content creators, labor, and community based organizations, we aid in the implementation of messaging research by building the capacity of communicators, organizers, and spokespeople.